Consulting Services

Increase Your
Business Value

7 Levels of Growth

WE’RE HERE FOR YOUR SELLING PROCESS

Value Enhancement

Some owners are not ready to sell in the near term, but are thinking two or more years out. They need a plan to achieve their objective. We will build that plan and help you monitor it along the way. We will show you what the value of your business is today, and listen to what you would like the value to be to sell and the timeline. Then put a targeted pro forma together with margins and growth rates to achieve the desired valuation. Additionally, we will rate and update our proprietary 10-point multiple range score. All this will be monitored and updated as often as you desire (quarterly, semi-annually or annually).

Below is a summary of our consulting services:

Initial review of 3-year historical profit and loss statements

Adjustments to determine EBITDA, add-backs and adjusted EBITDA

Revenue segment breakdown

Balance sheet analysis

Initial analysis of 10-point multiple range score

Initial valuation range

Target valuation and timeline

Target pro forma financials with margins and growth rates

On-going quarterly adjustments with updated financials

Updated 10-point multiple range score

Updated valuation range with rolling twelve months

To ensure that your business reaches its full potential and achieves the desired outcomes, we invite you to engage with us in this comprehensive journey. Our suite of consulting services, tailored to enhance your business’s value and align with your transition goals, is just the beginning. By leveraging our expertise in financial analysis and strategic planning, we can collaboratively navigate the complexities of business valuation and growth.

Brentwood Growth Process

1

Initial Call

Brentwood explains the process, you give a high level overview of the business, we learn about the business and what you are considering, we provide a timeline.

Financial Exchange for Business Valuation

NDA signed, limited financial information exchanges, Brentwood completes an initial valuation of what the business is worth.

2

3

Valuation Presented

Brentwood presents valuation findings, gives valuation range, discusses buyer groups, transaction structure and transition timeline acceptable.

Listing Agreement Signed

If we all agree and the valuation range is acceptable, timing is right, and we are a mutual good fit then a listing agreement is signed.

4

5

Marketing Materials and Marketing Plan

Brentwood prepares a one-page summary (Teaser), a 20–25-page Confidential Information Memorandum (CIM), a marketing strategy as to what buyer(s) groups and specific buyers to present the business to.

Initial outreach to buyers

Based upon buyer(s) groups and buyers, Brentwood reaches out and presents teaser and CIM to interested buyers. Initial calls and questions answered about the business.

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7

Management calls with vetted buyers

Brentwood arranges management calls with subset of those potential buyers that we believe are potential good fits, obtain Indications of Interest (IOI) and Letters of Intent (LOI).

LOI selected and executed

Brentwood will guide seller in selecting the LOI that is your best fit and it will be executed. This agreement provides a specific period of exclusivity for the buyer and is non-binding.

8

9

Due Diligence – Financial

Brentwood oversees financial due diligence also known as Quality of Earnings. This is a deep-dive financial analysis that a buyer conducts usually by hiring a third-party to access the reliability and sustainability of the selling company’s reported earnings.

Due Diligence – Legal, Operational and Commercial

Brentwood oversees additional due diligence areas: 

  • Legal (contracts, agreements, litigation history, intellectual property rights, regulatory compliance, and other legal aspects)
  • Operational (processes, systems, management structure, key personnel, suppliers, customers, and competitive position)
  • Commercial (market dynamics, industry trends, customer base, competitive landscape, and growth potential of a business)

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11

Legal Contract Review

Brentwood oversees and coordinates all legal contracts to be executed at closing. Seller’s outside counsel to be engaged as well.  

  • Acquisition AgreementThis is the primary contract that formalizes the terms and conditions of the acquisition.
  • Disclosure Schedules These are attachments to the acquisition agreement that list exceptions to the representations and warranties made by the seller.
  • Employment Agreements – Key employees to define their roles, responsibilities, compensation, benefits, and post-employment obligations such as non-competition and non-solicitation clauses.

Day 240 – 8 Months From Listing Agreement Signed

Brentwood will coordinate execution of all final agreements as well as transfer of consideration, ownership and assets.

Breantwood growth

Digital Marketing Program To Increase Business Value

In Partnership with
Our strategic approach for home service and facility management businesses combines thorough market research, customized marketing efforts, and a strong online presence, all aimed at boosting lead generation and enhancing the brand. By adopting a comprehensive strategy that includes optimizing the website, leveraging both digital and traditional marketing tactics, and providing sales training, this method significantly increases the company’s value in the market and its attractiveness to customers.
Breantwood growth

Critical Factors
That Impact Company Market Value

Cash Flow and Profitability

A healthy business has adjusted net profit margins of 15%+ before ‘owner add-backs’. This is very critical in the overall valuation of the business.

Client Diversification

Depending on a single customer for more than 20% of your revenue leads to higher risk in a company’s stability.

Revenue Growth

Increasing revenue growth year over year is vital. More than 20% revenue growth is outstanding, 10% is higher than average, 5 – 10% is average, 3-5% is acceptable, and less than 3% is concerning.

Recurring Revenue

All buyers put a valuation premium on reoccurring revenue because of the regular, predictable income stream it provides. A greater amount of service and maintenance work increases value.

Lead Generation Program

Having a robust multi-channel program that consist of wrapped trucks (branding), local advertising, email, and SEO to “keep the phone ringing” is critical.

Size of team and staff

With the labor and employment challenges everyone is facing today the size, quality and loyalty of the entire staff is of vital importance. In addition, the ability to recruit, train and retain is critical.

Marketing Reputation Management

Buyers want the number of reviews and “star” ratings to be strong. This supports digital presence and lead generation. Buyers want the ratings and reviews to be in place and not have to build or undo negative reviews.

Management Team Depth and Transferable Process

The business must be transferable and not completely dependent on the owner to operate successfully. This is true for sales, operations, client support, and strategy. There must be a scalable and repeatable process the new owner can assume.

Contact Us

Don't Hesitate, Ask Any Question

80 Claremont Road Unit 801 Bernardsville, NJ 07924

1990 Main St Suite 750 Sarasota, FL 34236

1177 Avenue of Americas 5th Floor New York, NY 10036

908 377-7807

Guide To The 7 Levels Of Business Growth

Home service businesses should download this detailed guide on the 7 levels of business growth to understand the specific stages of development and the metrics that define each stage. By recognizing where they currently stand and identifying the necessary steps to advance, business owners can strategically plan for sustainable growth. The guide provides actionable insights and benchmarks for sales, cash flow, and valuation, enabling businesses to set realistic goals and track their progress effectively.